SRM Community

Often asking powerful questions creates more possibilities than giving the right answers. Asking questions opens up discussions, creates opportunities for interaction and focuses on the issues that really matter.

With the myriad criteria inevitably part of any project, it is not always easy to bring sustainability to the top of the design agenda. Mark Bates and Grant Kristofek share what they have done to lift its profile with their clients. This effort in conjuction with an ongoing research project at their firm suggests that there are significant opportunities to make sustainability a valued factor in consumer decisions.

Amazing presentation, with a lot of humour and insights, by the Harvard psychologist Daniel Gilbert who explains why global warming does not cause the kind of massive reaction that terrorism and gay marriages do.