Colorblind: How Consumers See Green
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Started by: Emilia PramovaEmilia Pramova
Date: 03 Apr 2009 08:56
Number of posts: 1
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Summary:
With the myriad criteria inevitably part of any project, it is not always easy to bring sustainability to the top of the design agenda. Mark Bates and Grant Kristofek share what they have done to lift its profile with their clients. This effort in conjuction with an ongoing research project at their firm suggests that there are significant opportunities to make sustainability a valued factor in consumer decisions.
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